I’m working with a small educational institution, helping them develop a blog that covers their specialized approach to educating students. It’s a great project; worthwhile, their blog could be a hub for writing and resources that I haven’t seen on the Web.
There’s one problem (so far!): finding and motivating regular contributors among the ranks of their institution. As part of my work for the school, I’ve brainstormed 5 ways they can get dedicated contributors on board:
- Donâ€™t ask someone broadly, â€œcan you write a post?â€, instead ask them â€œcan you write about X?â€ Ask them to write about their expertise or passion. That way people will give you better work and will enjoy it more. Set them up for success.
- Approach people and be ready to answer every “No” they could possibly have.
- First approach people that will both be likely to give you a “yes”Â and be advocates for your project. In every organization there are leaders, if not in position then by personality. Get the pied pipers on board first.
- Give the best support you can to your contributors. Develop a tip list for your contributors that will help them write posts: headline ideas, topic brainstorming ideas, and post format ideas. All of this together answers the statement, I donâ€™t know how to write a blog post.
- Develop a good â€œelevator pitchâ€. It can be a very effective tool. One thing to be aware of: this term is often used around the business world, but there is no reason the techniques canâ€™t be used in any number of settings.Â The idea is to deliver a summary of your blog in 30 seconds, in such a way that the pitchee then asks you to talk more about the project.Â Because youâ€™ve created interest about your project, theyâ€™ll want to know more.
I’m sure there are other effective ways to get contributors to your blog on board. How have you done it?