Tag Archives: ny-times

Renewable Energy Makes Money For Smart Businesses

How stupid can one market analyist be? Well, I think you would have ask Jordan Rohan of RBC Capital Markets for that answer. Mr. Rohan, in a NY Times article about Google‘s attempt to push the football forward in the world of renewable energy, says that
“My first reaction when I read about this was, ‘Is this a joke?’” Rohan expands:

“The only positive byproduct of this project that would be anything other than environmental,” he said, “is that it might make Google managers and executives even prouder of the fact that they work there, and it may help retain key employees who think their goal is to do good in the world. But I’m really stretching.”

Mr. Rohan (and others), Google isn’t just an advertising company, it’s a computing company. And to compute, you need computers, and computers need energy, and that energy is an expense that keeps increasing. What if, I don’t know, Google could decrease its energy costs by 30%? Or even 10%? Would that put Google at an even greater competitive advantage, decreasing its fixed costs? What if Google then either sold its excess energy capacity or licensed its renewable energy technology? That might bring in a few bucks!

Hasn’t everyone read this article about the Google data center in The Dalle, Oregon? They sited the data center on the Columbia River, next a hydroelectric power plant, so they could get the cheapest power available. Imagine if Google wasn’t restricted by such considerations and could site data centers wherever they wanted, bringing their own renewable energy creation with them?

Give Me The Paper NY Times

I couldn’t disagree with Jack Shafer of Slate any more about the redesign of the New York Times Web site. The redesign is an improvement, but in no way would it cause me to turn my nose at the printed page for newspaper content. By that I mean if I am going to read stories printed in the paper, I prefer to read the daily paper as printed, not the same thing on the Web. The Web site can give you a lot of multimedia extras and links to other information, but in terms of readability, there is a reason the printed page has been around for so long.

What is missing from the redesign? At the top of my list would be white space; I think the line-height needs to be increased on the first page teasers, and a little more padding wouldn’t hurt. Second on my list of disappointments would be the use of the Georgia font. I’m not sure what the problem is, but it doesn’t look as nice on a PC (compared to my Mac at home).

It’s funny that Khoi Vinh, the new design director at nytimes.com, doesn’t take much credit for the redesign (he has only been there a short time). From what I have seen of his work, the updated nytimes.com design is very much similar to Vinh’s design taste.