small business

What good is a website?

During a conversation with a friend and business owner, he said that he didn’t care about having a website for his businesses. For him, it didn’t make sense.

I don’t care if someone in California wants to see what’s going on.

That makes sense only if you don’t understand that local customers — and potential customers — use the Web on a daily basis. They might use the Web before visiting your business — at their home or even in the parking lot.

Remember, the Web isn’t just for desktop computers anymore.

Here are three ways a business who doesn’t need a website can use a website:

  1. Encourage people to sign-up to your new email list. If you’re a good business person and your customers like you, then they’ll want to hear your expert opinion. Email marketing (‘ol school!) is still the most effect way to encourage sales.
  2. Establish and define yourself as an expert in your field. Whatever business it is, it doesn’t matter, you’re an expert compared to your customers. People who use the Web are starved for information, and on your website you can be a source of information.
  3. Become ingrained in your local community. The only way to become part of the conversation on the Web is to have a presence on the Web. That includes providing opportunities for customers to review your business and having online conversations with customers.

Whether you like it or not, your customers rely on the Web every day. Why wouldn’t you want to be where your customers are?

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