Everyone is writing a Steve Jobs tribute article. I’m not, but I will give you the formula to selecting an evocative photo for your tribute. It’s pretty easy.
Setting the appropriate tone for your tribute can be easily achieved by selecting the right photo.
- Steve Jobs is dead, so you’ll need a black and white photo to signal the seriousness of the situation.
- If you’ve got a nice photo but it’s not black and white, breakout PhotoShop and desaturate that thing.
- Close-up photos are better, especially if it’s a photo from the past 5 years or so (you’ll want stay classy by not displaying his sickly body).
- To distinguish the photo you’ve ripped off from another Website (like I did), try reversing the photo so Steve is looking at your readers from another angle.
- If you’re writing about Steve’s early days, then you’ll need Woz in the photo.
- If Steve has facial hair, that signifies Steve as the “rebel CEO”. Always a good one for business writers.
- Make sure Steve’s expression is appropriate for your tribute: sad; shit happens; contemplative; genius.
- If Steve’s looking directly at the camera, that’s better. Dead people staring at the camera lens captures reader’s attention.