How to loose 60 Twitter followers in a matter of minutes

What a drag. I wasn’t trying to spam anyone, market to anyone, or be a pain in the ass; I was just trying to pass along what I thought was a nice story. This experience sort of reminds me of the saying “no good deed goes unpunished”. But more to the point, the lesson to be learned is that using services offering automatic actions on your Twitter account based on keywords is an inexact science. I wrote a Tweet and immediately 60 people (out of roughly 1,000) stopped following me.

Here’s the offending Tweet:
marketing-tweet

It’s a cool story about how this marketing dude helped a homeless man hone his pitch for donations by doing some A/B split testing. Check out the story, I think you’ll like it.

Services like SocialToo (which I subscribe to) gives you the ability to automatically unsubscribe from someone you follow based on defined keywords they might use in Tweets, like “marketing”. But I wasn’t trying to market to anybody! Too bad.

Besides “marketing,” what other keywords would you put on your automatic unfollow blacklist?

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