Getting wine to flow on the Web — working with Amherst Wines

I’ve been working with Steve Freedman, owner of Amherst Wines & Spirits, for more than a year now. Some of the things we’ve accomplished are create a new Web site (using the content management system, TypoLight), set-up an email list using Mailchimp, and offer Web communication consultation.

Helping people learn new Web technologies to communicate with their customers or audience is satisfying, especially when it’s someone like Steve who’s interested in expanding his skills. I asked Steve to answer a few questions about our work  together.

Hi, Steve. First, can you describe a bit about how Amherst Wine & Spirits was (or was not) using the Web for business, a year ago?

There was a static web site, basically just a “home page” which introduced the store. I could not put anything else on it.

We’ve been working together for a year now. What do think have been the most useful technological advances you’ve made?

The web site is a much more useful source of information than in the past. The mid-month email is terrific, resulting in more sales while also being measurable in terms of viewing. You set me up with terrific (and free) software to make this happen.

For me, one of the most satisfying aspects of working with you has been teaching you to do Web communication yourself. I get a kick out of walking into the store and hearing you tell me about the latest task you complete without a problem, whether it be updating the Web site or sending out the email newsletter. Can you describe a little bit about this experience from your perspective?

Computer stuff does not come easily to me. You have been patient in teaching me how to dramatically improve my electronic newsletter as well as uploading content to my web site. It has not been without incident – sometimes I trip up – but now I can usually do all the things I consider important by myself. I’m most comfortable when I do not need to depend on someone else to do my web stuff for me, and you have helped to get me there.

So, Steve, in terms of Web communication with your customers, do you have anything new planned for the new year? Can you share any plans Amherst Wines might have?

My next project will be uploading graphic material – photos and wine labels I can get from the web – to my web site and online newsletter.

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